To be honest, it's never a good idea for brands to provoke super stars. If there's somthing good news, you PR department phone was ringing off the hook. But if you done it not just right, what you will face is a big problem that bothers. Rihanna and topshop lawsuit has not ended yet. This time Taylor Swift fans let the fashion industry feel something bad.
Of course, this joke makes Taylor Swift fans discontent and anger quickly. To claim this T shirt shouldn't be produced and sold, Swift's fans not only set up a Web site requiring a joint declaration , but also produced a video that support the idol.
Now, if you dial to the Abercrombie & Fitch PR department, you would get the reply that :Thank you for calling Abercrombie & Fitch public relations. If you are calling regarding the Taylor Swift t-shirt, please note this is no longer available.
What's more, they also made a declare on media forums to tell that Hey #swifties we no longer sell the tshirt. We <3 Taylor's music and think she's awesome!
It's funny. It not only shows the fans powerful cohesion, but also tells the fashionable circle Swift is NOT easy to be bullied. Well done！ Cheers for all Swift fans!